How and why Metrópoli Media uses artificial intelligence, with transparency criteria aligned with Regulation (EU) 2024/1689 on Artificial Intelligence.
Our commitment
At Metrópoli Media we use artificial intelligence as a tool to support creativity and productivity, always under human oversight. We want you to know at all times when content has been generated or modified with AI.
Images and simulations
Transparency: some of the images on this website (for example, simulations of campaigns in stations, tunnels, banners or screens) are recreations generated or edited with AI to show how a campaign would look on our sites.
- Simulations are illustrative: the location, size and final appearance of each site may vary.
- The brands and messages shown in simulations are fictitious or belong to Metrópoli Media, unless stated otherwise.
- The binding technical and commercial specifications are those set out in each proposal or contract.
What we use AI for
- Creating sketches, layouts and visual simulations of campaigns (mockups).
- Help with drafting and reviewing text, always checked by a person.
- Aggregated analysis of audience and mobility data to plan campaigns, without identifying specific individuals.
- Website assistant: it answers automatically using the information published on this website. It does not use generative AI or store conversations.
What we do not do
- We do not use facial recognition or biometric identification systems on our sites.
- We do not make automated decisions with legal effects on people.
- We do not enter personal data from contact forms into public generative AI tools.
- We do not create content that impersonates real people, nor deepfakes.
Client campaigns
If an advertiser uses AI-generated content in its creative work, it must meet the transparency obligations that apply under the relevant regulations. Metrópoli Media may ask for such content to be labelled where necessary.
Oversight and review
All content created with the help of AI is reviewed by our team before publication. We review this policy regularly. If you have questions or spot any misuse, write to us at info@metropolimedia.es.