Ramp takeover branded Metrópoli Media in a transport hub

Bus station and transport hub advertising Experiences in physical spaces

Advertising on the move: a network of bus stations and transport hubs with exclusive advertising sites in 11 Spanish cities.

Interactive

Interactive

Spain’s first nationwide network of bus stations and transport hubs

Advertising on the move: a network of bus stations and transport hubs with exclusive advertising sites in 11 Spanish cities.

Map of Spain showing the 11 cities in the Metrópoli Media Interactive network Santander Pamplona Zaragoza Ávila Madrid Teruel Mallorca Alicante Santa Pola Córdoba Seville
238,000daily passengers
70M+passengers a year
+4,000destinations

High-mobility places with wide reach and strong advertising value

Every day, Interactive’s stations and transport hubs connect with more than 4,000 national, regional and international destinations, drawing a constant flow of travellers, professionals and local people. Strategic sites that generate millions of impressions a year.

Massive reach and natural repetition, with millions of qualified impressions.

Full coverage of the passenger journey.

Versatile formats: street furniture panels, digital screens, vinyls and banners.

Diverse audience: broad, qualified and recurring.

Modern environment that makes an impression.

Positive seasonality: Easter, El Pilar, San Fermín…

Audiences

Measured data, station by station

How many people pass each site, who they are, when they pass and what they are interested in. Measured by APPcelerate in the network’s 11 stations.

Unique users a month7,313,103national reach of 9.21%
Impressions a month26,009,503frequency 4 · TRP 33
Reach in target areas68.79%of 6,247,077 people
Explore the data
Formats

Over 200 ad sites

Waiting areas, high exposure and brand recall: physical and digital sites that go with passengers throughout their journey.

Digital screens in a station waiting room

Digital sites

Advertising panel in a station concourse

MUPIS

Floor and column vinyl takeover

Vinyl takeovers

XXL banner on a station façade

XXL banners

Tunnel themed with greenery as a spectacular marketing activation

Spectacular marketing

Images created with AI.

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