Bus station advertising and DOOH in Spain Connecting brands and people on the move
Exclusive advertising sites and networks in Spain’s busiest, most visible mobility hubs.
01 · Metrópoli Media
Out-of-home advertising in spaces that stand out
Metrópoli Media markets advertising sites and networks under exclusive contracts and concessions, giving brands a presence in places with heavy footfall and high visibility.
About us
Exclusivity
Sites held under exclusive sales concessions.
Coverage
A presence built into the journey of thousands of passengers, with wide reach across the country.
Impact
Formats designed to build visibility and awareness.
02 · Services
Out-of-home advertising services
Two ways to be where your audience is
03 · Audiences
Who passes our ad sites
Audience measured by APPcelerate in the Interactive network’s 11 stations: how many people, who they are, when they pass and what they are interested in.
Unique users a month7,313,103national reach of 9.21%
Impressions a month26,009,503frequency 4 · TRP 33
In transit92%of the people passing the sites
In the 11 target areas
In the municipalities where the stations are, the network reaches almost 7 in 10 people in a month.
68.79%of the population reached
0%50%100%
- Women54.62%
- Aged 18 to 4557%
- Middle and lower-middle socio-economic level58%
- Busiest time slot: 14:00–20:5939%
Highest affinity: low-cost travel (186), fast food (157) and education and jobs (152). Index 100 = average.
Source: APPcelerate · data for November 2025.
Interactive network
11 cities, one network
Major mobility hubs with regional, national and international connections.
Madrid
Méndez Álvaro transport hub- 20M passengers in 2025
- Intermodal: bus · commuter rail · metro
- 10 activation formats
Mallorca
Palma Intermodal Station- 16.5M passengers in 2025
- Intermodal: bus · airport · train
- 25 lines covering the island
Zaragoza
Zaragoza Intermodal Station- 9.2M passengers a year
- 3.8M bus users
- 4.9M rail users
Seville
Plaza de Armas Station- 6.6M+ passengers a year
- +1,500 buses a day
- +100 destinations
Alicante
Alicante Bus Station- 3M+ passengers a year
- +200 destinations
- 7 advertising formats
Pamplona
Pamplona Bus Station- 2M passengers a year
- 147K passengers during San Fermín
- 100 destinations
Córdoba
Córdoba Bus Station- 1.6M passengers a year
- 133,000 passengers a month
- Spanish National Architecture Award 1999
Shall we talk about your next campaign?
Tell us what you need and we will suggest the sites and formats that best connect your brand with your audience.