Advertising at Teruel Bus Station Teruel

Teruel Bus Station · Inland city

The station

Teruel Bus Station

Right in the centre, a few minutes from Plaza del Torico, the Mudéjar towers, the Cathedral, the Aljibes cisterns and the old town’s main shopping area.

  • 200Kpassengers a year

In the Interactive network

Monthly APPcelerate measurement (November 2025) at the station’s sites.

40,988Unique users a month
406,018Impressions a month
1Sites measured
No. 11 of 11stations by impressions
80.35%of the municipal population reached in a month
0%50%100%

Population: 35,994 · frequency 10 · TRP 796

Audiences

Who passes through the station

Measurement point: Station entrance. Station by the historic centre: the main public transport gateway to the city and its province.

Inland city

Teruel

  • Users40,988
  • Geo users28,921
  • Impressions406,018
  • Geo impressions286,485
  • Average frequency9.9
Residents71%
Visitors29%

Time of day

People by time slot and footfall through the day

00:00–07:5917%
08:00–13:5930%
14:00–20:5937%
21:00–23:5916%
00h06h12h18h

Peak hours: 08:00 · 14:00 · 21:00

Bar height: relative footfall in that hour.

Presence

40,988 people · out of every 100, how many are in each situation

78%passing through the station
  • Frequent10%
  • Home10%
  • Work2%
  • Occasional0%

Gender

Slightly more women, as is usual among intercity bus passengers.

Men44.99%
Women55.01%

Age

Years

  • 18–2525%
  • 25–4527%
  • 45–6533%
  • 65+15%

Socio-economic level

% of the audience

  • Low0%
  • Lower-middle3%
  • Middle41%
  • Upper-middle55%
  • High1%

Affinities

Index 100 = population average. To the right, higher affinity than average.

  • 1Low-cost travel160
  • Education and jobs149
  • Fast food145
  • Digital entertainment144
  • Affordable fashion and footwear130
  • Low-cost mobile129
50100 = average150

In short

In November 2025, the measured site in Teruel totalled 406,018 impressions and 40,988 unique users. 40,988 people pass the measurement point: 78% are in transit, 55.01% are women and the peak hours are 08:00, 14:00 and 21:00. The highest-affinity category is low-cost travel (index 160), and in the municipality the network reaches 80.35% of the population in a month.

View the data as a table
Audience at the Teruel station
IndicatorValue
Users40,988
Geo users28,921
Impressions406,018
Geo impressions286,485
Average frequency9.9
Residents71%
Visitors29%
Home10%
Frequent10%
Occasional0%
Work2%
Transit78%
Men44.99%
Women55.01%
00:00–07:5917%
08:00–13:5930%
14:00–20:5937%
21:00–23:5916%
Age 18–2525%
Age 25–4527%
Age 45–6533%
Age 65+15%
Socio-economic level: Low0%
Socio-economic level: Lower-middle3%
Socio-economic level: Middle41%
Socio-economic level: Upper-middle55%
Socio-economic level: High1%
Affinity index: Low-cost travel160
Affinity index: Education and jobs149
Affinity index: Fast food145
Affinity index: Digital entertainment144
Affinity index: Affordable fashion and footwear130
Affinity index: Low-cost mobile129

Source: APPcelerate · data for November 2025.

Formats

Sites available in Teruel

Sites and activations you can book at the station. We help you combine them to suit your campaign.

Digital mupi · Teruel
DigitalDigital mupi

Some images are AI-generated simulations.

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